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Web Design Strategy: How to Finally Design a Website That Converts
Are you planning to develop a business website or revamp an existing one? Building a new business website requires elaborate planning that directly maps with your requirements, preferences and business goals. During this phase of development, designers and developers are faced with a challenging task to design a website that converts. Professional designers understand the nature of business and accordingly formulate web design strategy that perfectly reflects on converting visitors to customers.
Let’s know how to achieve website’s conversion goal through the development of business website that sells:
Attention Grabbing ‘Call to Action’ Button
The ultimate goal of web design strategy is to make the customer click on ‘call to action’ button. It is observed that Call to Action button enclosed in a container (rectangular or circular) creates a strong impression in the minds of viewers.
Eye-catching design of Call to Action button along with differentiating color from the regular theme of website is the key to make users click on the button. Having a highlighted call to action button is the first step to design a website that converts.
Craft Unique and Clear Value Propositions
The attention span of online audience is continuously reducing. This means that visitors should get to know about what your business is about and how it would help them through succinct and crisp headlines and content.
It is possible to design a website that converts only when the site has convincing content. Text on the website has the power to play with human psychology. Writing compelling content for website is a major part of web design strategy that converts visitors to potential customers.
Make the Most of Whitespace
Too much of whitespace is a sign of poorly designed and structured website. On the other hand, very less whitespace makes the website look messy and complicated. Web design strategy should be such that it maintains proper balance of content, visuals (images or videos) and whitespace.
Visitors should have instant and immediate access to ‘call-to-action button’, no matter which page they are accessing. Choosing simple and clean theme is significant to design a website that converts visitors to customers.
Basic Website Design Rules that Need No Amendments
Top left-hand corner should have your company logo, which redirects to homepage of website upon a single click. Another common website design standard says to place contact information of the company in the footer. These are ground rules to design a website that converts, which have to be implemented as it is, without much innovation.
On a Concluding Note
There are several ways that you can try to get the ball rolling, but staring with sure shot web design strategy and tactics could help you achieve the goal faster. Landing page that is clean in design and well-structured improves the chances of retaining visitors for long time on website, which further contributes to converting visitors to customers.
Increasing website visitors is not an overnight task. It requires dedicated online marketing efforts. So why not engage in smart work where every visitor is impressed on browsing through the website and turns into potential customer? Design a website that converts by outsourcing the work to reputed Indian company like Data Cross Solution.